Allwyn becomes Official Partner to Formula 1® to drive global brand

Allwyn, leading multi-national lottery operator, announces a new official partnership with Formula 1, starting in the sport’s 75th anniversary year. The multi-year partnership with Formula 1 represents a drive towards increased global awareness for Allwyn, with the sport’s 24 races across the globe, 750 million fans, and 96 million social media followers, as well as its reach across broadcast channels and entertainment outlets.

The partnership will reinforce Allwyn's position as an international brand driving community impact across the world, in support of its global growth plans.

At the heart of the partnership is the development of initiatives that will support the company’s ambition to be a positive contributor to society globally. With Allwyn and Formula 1 equally committed to empowering fans and local communities, the partnership will give Allwyn the opportunity to utilise the sport’s ever-growing international fan base to celebrate those making positive change, sharing these inspiring stories on a global level.

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