The virtual operator SAZKAmobil won the first place in the prestigious WebTop100 contest in the Digital Advertising Campaign category, with their pre-Christmas challenge "Roast Your Operator". SAZKAmobil further ended up second in the Business Website – Telecommunications category, just on the heels of the absolute winner of the contest.
The already 14th WebTop100, the annual awards for quality and professionalism of websites and marketing projects of Czech businesses, took place on Wednesday 11 November 2015. There were 225 project submitted to the contest, assessed by a panel of 58 digital marketing experts.
The virtual operator SAZKAmobil dominated the Digital Advertising Campaign category with their inventive pre-Christmas campaign. "The Roast Your Operator challenge stood out by its originality in the first place. At the centre of the campaign were Christmas gingerbread biscuits, baked for us by a professional baker Ms. Hana Jansíková of the Gingerbread Museum. The campaign included also gingerbread banners and newsletters. Visitors were also offered the opportunity to view the "baking-of" video describing the unusual process of the development of the page. Also the developers got a slice of the action, as a little Christmas surprise was waiting for them right in the code of the microsite," says Jan Schmiedhammer, the Director at SAZKAmobil.
And further awards travel to Sazka as well. The second place was taken by SAZKAmobil, too, this time in the Business Website – Telecommunications category where the jury appreciated most the functionality and the clear and intelligible design of the website. Sazka also conquered the third place in the Digital Advertising Campaign category, for their "Henri the Billionaire" project. The complete results of the contest are available for viewing here.