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© 2025 KKCG. All rights reserved
The transaction is a unique opportunity for Allwyn to enter the strategically important sports and entertainment industry in the United States, expanding its business in the country beyond its existing operation of the Illinois Lottery. With a shared belief in the power of technology and commitment to responsible play and community impact, PrizePicks is highly complementary to Allwyn’s expanding portfolio in casual entertainment – in line with our vision to become the world’s leading gaming entertainment company.
With Allwyn’s scale and resources, PrizePicks will have the support to expand and innovate faster, reaching more fans than ever before.
PrizePicks will operate as a standalone brand within Allwyn, led by its CEO Mike Ybarra and the existing leadership team who will be reinvesting the majority of their existing shareholding. The company's executive team brings deep expertise from the video game and entertainment industries, with a proven track record of building products that resonate with player communities.
Karel Komarek, Allwyn Founder and Chair, said: “This acquisition will continue to drive Allwyn’s momentum and expand our business in the United States. PrizePicks has established its credentials as an industry pioneer, revolutionising the way fans engage with the athletes they love, making the contests more thrilling and immersive. We are excited to work with PrizePicks to shape the future of this new frontier in casual entertainment.”
The transaction is still subject to satisfaction of certain closing conditions, including the notification to and/or approvals from applicable regulatory authorities.
You can read more about the acquisition on Allwyn’s website here: allwyn.com
