KKCG founded MEDIA MARKETING & COMMUNICATION

KKCG Group has founded a new stock corporation MEDIA MARKETING & COMMUNICATION. MEDIA MARKETING & COMMUNICATION, a.s. will offer comprehensive services in media planning and marketing communication. Filip Doubek came to MEDIA MARKETING & COMMUNICATION, a.s. from MÉDEA media agency. His task will be to conduct business management of the media company on behalf of KKCG Group.

“Since our companies such as Sazka or MND are the leading advertisers in the Czech Republic, we decided to manage these activities of ours through our own media agency,” said Jan Štěrba, Chief Marketing Officer at KKCG. He thinks that similarly to KKCG’s expansion to other fields, the company too will gradually penetrate other markets where KKCG manages substantial advertisement and media operations. MEDIA MARKETING & COMMUNICATION, a.s. will gradually cooperate with professional media agencies in other European markets. In Czech Republic, the company will continue to cooperate with MÉDEA, KKCG’s partner in this field so far.