KKCG | Entertainment Pillar

More than play.

Allwyn is a leading provider of lottery services in Austria, the Czech Republic, Greece, Cyprus, Italy, the United Kingdom, and the United States (Illinois). In each of these markets, it promotes the principles of safe gaming and builds a modern, fair environment for players. At the same time, it gives back to communities by supporting a diverse range of charitable projects.

Case study

Allwyn: Innovation That Redefines Play

Allwyn pushes the boundaries of modern lotteries and digital entertainment. Through partnerships with leading lottery software providers, it creates products that are intuitive, secure, and scalable. As a leader in total gaming solutions, it delivers experiences that combine fun, simplicity, and technological excellence, driving the entire industry toward a digital future.

Explore Allwyn

Global Lottery & iGaming Platforms

Allwyn is a leader in the global lottery and digital entertainment space. Working with leading online gambling software providers, it develops modern iGaming platforms that deliver a safe and seamless experience to millions of players.

Gambling Compliance & Policy

Fairness and responsibility are among Allwyn’s core values. The company adheres to strict gambling compliance standards and follows a clear gambling policy. It enables players to set limits, promotes mindful play, and develops tools that help build healthy habits.

Allwyn Brands

Allwyn‘s brands represent the best of the global lottery and modern gaming solutions.

Allwyn Cesko

Allwyn Hellas

Allwyn Lottery Solutions

Brand Spotlight

Allwyn strengthens its global presence through its partnership with Formula 1®and combines innovation with the thrill of the world’s fastest sport. The partnerships with the McLaren Mastercard Formula 1® Team and Formula 1® itself help build brand awareness and promote the principles of responsible gaming.

McLaren Mastercard Formula 1 Team

Allwyn and McLaren Racing share the principles of innovation, high performance and excellence, and the partnership will help both brands drive awareness to global audiences. Allwyn and McLaren will give fans unparalleled access to McLaren through exclusive behind-the-scenes content, live fan experiences, and unlocking more possibilities for fans to enjoy the sport. Importantly, the collaboration will provide a powerful global platform for Allwyn to drive responsible gaming awareness among a highly engaged audience.

Formula 1®

Allwyn's multi-year partnership with Formula 1® represents a drive towards increased global awareness for the brand, through the sport’s 24 races across the globe, 750 million fans, and 96 million social media followers, as well as its reach across broadcast channels and entertainment outlets. The partnership will reinforce Allwyn's position as an international brand driving community impact across the world, in support of its global growth plans.